Zipping and Zapping

Identify some product categories where the approach has been used to the advantage of the marketing organization.
December 24, 2020
PowerPoint presentation.
December 24, 2020

Zipping and Zapping

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. Visit Target’s Facebook page (Links to an external site.) and look at the many posts and advertisements. Discuss the different target markets that each ad is focusing on. Pick two and discuss your findings.

How do zipping and zapping affect consumers’ exposure to stimuli such as products and ads?

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