What are the four common types of functional alliances?
Briefly explain each.
What are the three basic ways of managing a strategic alliance?
Why would a firm decide to enter a new market on its own rather than using a strategic alliance?
What is the global matrix design? What are its strengths and weaknesses?
Do managers of international firms need to approach organizational design differently from their counterparts in domestic firms? Why or why not?
How do legal, cultural and economic factors influence product policy?
What are some of the fundamental issues that must be addressed in international marketing?
What are the pros and cons of trying to use a single brand name in different markets, as opposed to creating unique brand names for various markets?
What are the advantages and disadvantages of each pricing policy? Why do most international firms use market pricing?