Which do you consider most compelling for products in which you are interested?

How does the retailer either reduce risk perceptions or enhance risk perceptions with respect to the featured product or the shipping and payment options?
December 24, 2020
How do these techniques differ from age group to age group?
December 24, 2020

Emotional and Fear Appeals
Contrast emotional and fear appeals. Why is each effective? Which do you consider most compelling for products in which you are interested?

Deadlines for submission:

  • Post your initial response (250-300 words)