One of your clients, Green Golf, Inc., is a retailer of golfequipment. Over the last five years 50% of the company’s business,and most of the company’s growth, have come from a shift fromretail store sales to catalogue sales. The company has establisheda web site for business-to customer transactions, yet the customerresponse has reached only about 30% of projected sales. You areaware of your client’s frustrations in carving out and electroniccommerce market presence, and you and your audit manager havearranged a lunch with the client to discuss Web Trust.
a. Describe how a Web Trust engagement might benefit your client inhis efforts to expand his use of electronic commerce in thebusiness-to-consumer environment.
b. What assurance must your client be prepared to offer theconsumer as part of a Wb-trust engagement?
c. If your client is making a statement to the public about hiselectronic commerce practices, why does he need a report from hisCPA’s about those practices?
d. Describe the inherent limitations involved in a WebTrustengagement.