What are some culture behaviors that marketers try to exploit today?

Analyze factors that influence the company’s strategic planning, tactical planning, operational planning, and contingency planning.
December 24, 2020
Select a company that produces several versions of the same product under the same brand name.
December 24, 2020

Class: Why is the study and understanding of cultural variances so vitally important to marketers? What are some culture behaviors that marketers try to exploit today?

Class: Can you recall a recent purchase where peer influence played a key role? What was the product or service, and who helped you make your decision?

Class: How have marketers changed their advertising messages over the years in regards to changing dress codes and behavior? What suggestions for improvement do you have?