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The Skinner School of Business and Technology follows APA writing style
requirements, which is the standard for academic business writing. The SSBT has
modified and simplified these requirements as listed below. There are two sections.
The first section is used for regular, written assignments (papers) turned in on
paper, word.doc, or PDF. The second section is related to citations and references.
For some assignments, particularly electronic postings, the professor may allow for
the simple posting of text for the content but still require the use of APA citation and
references for cited material. This standard is referred to as “APA citation and
reference only.”
Paper Requirements
General Features
1. Regular 12pt font such as Times New Roman, Helvetica, Cambria, Calibri
(Mac), etc. No use of decorative funds such as Mistral.
2. 8.5 x 11” paper size with 1” margins to edge of text
3. Every single line is double-spaced
4. All pages should be numbered
5. Include title page with Course, Professor, Student, Date
6. Do not use the APA required running head
1. Level One: Centered, Boldface, Uppercase and Lowercase Headings
2. Level Two: Left-aligned, Boldface, Uppercase and Lowercase Heading
3. Level Three: Indented, boldface, lowercase heading with a period. Begin
body text after the period.
4. Level Four: Indented, boldface, italicized, lowercase heading with a
period. Begin body text after the period.
Citation and Reference Requirements
Citations are used to give credit for intellectual material used by others through
paraphrase and/or direct quotations. Academic plagiarism, which is a major offense,
occurs when material is not properly cited and referenced.
Citations and References
APA uses simple, in-text citations and does not use footnotes or endnotes like other
systems. Here is an example of an in-text citation and the accompanying reference
that would be at the end of the paper or posting:
Kotter (2012) suggests that most operational teams do not have the capacity
or expertise to develop strong strategic processes.
Kotter, J. (2012). Accelerate! Harvard Business Review, 90(11), 43–58.
Here is an example of a citation and reference for a quotation. Remember, you must
include the page number with a quotation.
In this day and age, there are more and more discussions of the triple bottom
line. Savitz (2006) writes that “examining how companies can become more
profitable by doing the right thing” (p. xii). Therefore, the triple bottom line
seeks to leverage the three pillars of people, planet, and profits.
Savitz, A. (2006). The triple bottom line. San Francisco: Jossey Bass.
Reference Examples
Remember that like all APA pages, references are double-spaced and have a halfinch hanging indent.
For books (title italicized, only first letter of title is capitalized, city included):
Savitz, A. (2006). The triple bottom line. San Francisco: Jossey Bass.
For articles (Only publication and volume number is italicized)
Kotter, J. (2012). Accelerate! Harvard Business Review, 90(11), 43–58.
Articles retrieved online (notice the specific date and the hanging indent)
Linton, M. (2009, May 15). Why do chief marketing officers have a short shelf
life? Forbes. Retrieved from dilemma-cmo-network-dilemma.html
Just a reminder that Wikipedia is not a reliable source and should not be cited or
referenced in academic work.

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