Select a company that produces several versions of the same product under the same brand name.

Did this marketing effort better target the lower, middle-middle, or upper-middle class?
December 24, 2020
Consumer Behaviour.
December 24, 2020

Select a company that produces several versions of the same product under the same brand name. (Do not use one of the examples discussed in this chapter). Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all of these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers.