Research: Brand exposure/Brand image (enhancement).

At what point might other companies have an ethical right to intervene regarding environmental disasters?
February 6, 2021
Should we be able to say anything we want?
February 6, 2021

Digital and Social Media Marketing

Select one of the following brands to research:

  • Wholly Guacamole
  • Sonic
  • Starbucks
  • Coca-Cola
  • Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

  • Fan engagement
  • Brand exposure
  • Customer interaction
  • Page traffic
  • Lead generation
  • Brand image (enhancement)
  • Sales (increase/decrease)

Format your paper consistent with APA guidelines.

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