Within the format of an annotated bibliography explore carbon-labels on food products. From your knowledge of consumer decision-making and insights gained from the articles you have analysed, provide recommendations for a food manufacturer that is planning to introduce a carbon label on the front of their product’s packaging.
four articles need to be studied for this assignment
Annotated Bibliography Template
Introduction (maximum 200 words)
The aim of the essay (plus within this aim include a brief reason why this essay topic is important to marketers/consumers) and how the assessment has been undertaken (eg extensively reviewing four academic journal articles).
The reason for selecting these particular articles, and then a statement that valuable managerial recommendations for food marketers/sunscreen manufacturers will be provided in the conclusion.
Article 1(minimum 250 words / maximum 400 words)
Citation: Author/s, (Year), “Title of article”, Title of Journal, Volume, Issue Number, pages.
Summary – What did the research find (major outcomes) and how did it gather the data to make these conclusions? Eg who was involved in the study? (description of participants, number of participants), country of study and other relevant contextual information.
Qualitative or quantitative method (or a combination?) – and what specific type – eg interviews/questionnaires/on-line/face-to-face
Evaluation – Is this article credible? What type of research was undertaken (interpretivistic or positivistic or pluralistic (combination of methods), is the context similar to the Australian marketplace? Does the sampling method and sample size mean that results can be generalised to your area of interest? Was the sample representative or everyday consumers? Were there significant limitations in this research?
Reflection – How does the information from this article inform your managerial recommendations for this specific essay question? What else could have been done beyond the research in this article to improve the study’s usefulness in answering your essay question?
Article 2 (use above format)
Article 3 (use above format)
Article 4 (use above format)
Conclusion(minimum 200 words / maximum 250 words)
Main recommendations (in priority order) based upon the four articles that you have reviewed. Note: Please do not suggest other recommendations that are not tied to either the four articles’ research findings or additional research (within your reflection sections for the articles) that you have identified as needed. You may also create a visual within this conclusion section – eg the ideal seal of approval for sunscreen or carbon-label for food.
Please include any of the general information or other academic references that you sourced to assist with this assessment, for example, web-site links can be included here.
You may also use references within your annotations to support your arguments, particularly regarding the methods or criticism/s of any of the studies.