Name two family categorizations and discuss the impact of each of the categories on buying behavior.

Financial Statement Analysis
October 31, 2020
Management at TESLA .Inc
October 31, 2020

Question

“Consumers have become part-time marketers”. Use the information from the video and
discuss to this statement in 300 words.
– The discussion must contain the information from video
– You must support your discussion by referring to 3 additional academic sources from
ProQuest (ensure that you reference them correctly)
Question 4
The family is the most important consumer buying organization in society, and family
members constitute the most influential primary reference group. Name two family
categorizations and discuss the impact of each of the categories on buying behavior. Answer
this question in 300 words

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