Match appropriate media richness with the message to be delivered.

Draw a conceptual map of the study using the integration of the Levine conservation model
October 29, 2020
Knowledge Learn & Enterprise Systems
October 29, 2020

Evidence indicates high-performing managers tend to be more media sensitive than low-performing managers—they are better able to match appropriate media richness with the message to be delivered. As a manager, how would you determine which communication channel should be used for a particular message? What barriers might distort the message?

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