Literature review on the consumer buying behavior and oligopsony market power in the New Zealand egg value chain

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PhD LITERATURE REVIEW FOR RESEARCH PROPOSAL

PhD RESEARCH TOPIC: THREE ESSAY THESIS ON THE IMPACT OF ANIMAL WELFARE REGUALTIONS ON NEW ZEALAND EGG INDUSTRY

 

  1. Objective for publication one;

To analyse consumer understanding of different production systems used in the egg industry and the implication this has on their buying decision (preference) of eggs produced from production systems with high animal welfare standards.

Literature review under these headings;

  • Consumer awareness of animal welfare
  • Labelling in New Zealand egg industry
  • Consumer knowledge on production systems used in the egg industry
  • Consumer buying behaviour and willingness to pay (WTP)for eggs produced under high animal welfare standards
  • Impact of hen welfare on New Zealand consumers
  • Different egg attributes
  • Consumer theories on consumer buying behaviour and willingness to pay (WTP)
  • Modelling methods in consumer buying behaviour and willingness to pay (WTP)
  1. Objective for publication two

 

To establish and analyse the oligopsony market power in the egg value chain and how this has impacted the welfare of  consumers,  producers and the society (Changes in equilibrium price and quantity).

Literature review under these headings;

  • New Zealand egg value chain
  • Literature on oligopsony market power in the egg industry
  • Food Retail concertation
  • The vertical concentration and use of contracts in the Agri-food value chain
  • Impact of animal welfare on prices and supply of eggs
  • Disequilibrium and equilibrium theories
  • Modelling oligopsony market power in the egg value chain

Note;

  • Use reference from articles rated B and above please
  • At least pages required
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