Good news. A few of your competitors have been forced out of the industry because of the great work you did last quarter. Unfortunately, there are still tons of firms competing in this industry and none of them have a lot of the market. Nike has begun opening more stores in malls across the country over the past three months. The stores are located in big regional shopping centers. The ads featuring Steph continue to run all of the time. Nike has reported that their income was up last quarter. The board wants to know if you would suggest opening Adidas stores in the same malls and shopping centers. What kind of market is in place?
You are a consulting group with Adidas Corporation. Nike, Reebok, Under Armour, Converse, Fila and many others compete with you in the athletic apparel industry. Nike began a campaign last quarter using Steph Curry as their spokesperson. His ads have been plastered on everything from billboards, to buses, to the backs of boxers! The ads imply that if Nike helped LeBron become a great athlete they can help you too. Since the inception of the program Adidas sales have dropped. What kind of market structure is in place