Identify risk control measures that may be used for trademark and servicemark loss exposures.

Identify examples of organizational risks that can threaten reputation as a key asset.
November 20, 2020
Identify the source of intellectual property’s value.
November 20, 2020

Describe the features of trademarks and risk control measures for trademark loss exposures.

Key Words and Phrases
Servicemark

Trade dress

Review Questions
3-1. Identify the purpose of a trademark.

3-2. Identify three important features shared by trademarks, servicemarks, and trade dress.

3-3. Identify the characteristic of an arbitrary mark that makes it memorable.

3-4. Define fanciful mark.

3-5. Identify risk control measures that may be used for trademark and servicemark loss exposures.

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