How would you determine which markets to target short versus long term?

Case Study: Grievance
February 11, 2021
What key benefits will you focus on as the foundation of your product/service positioning strategy?
February 11, 2021

Business environment analysis

Strategic Planning

After carefully reading the attached case study, Smart Cookies, in a 5-7 page paper with support from a minimum of two external sources. Paper will follow APA formatting.

Apply your choice of either SWOT, Porter’s Five Forces, or the BCG Matrix to analyze Kraft’s strategic plan to expand into international markets.

Answer the following questions.

1.How would you determine which markets to target short versus long term? Connect your Oreo conclusions to how you would develop a strategy for a new product (sensor).

2. Consider how your team would apply the strategic planning model and measure your success in implementing this new product (sensor).

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