How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?

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Fundamentals of Global Markets Paper

Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.

Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:

  • Discussion Question 1-21: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
  • Discussion Question 1-22: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
  • Include data in your paper to support your analysis.

Cite at least three outside references in addition to your textbook.

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