How can the airlines maximize profits while avoiding price wars?

Consumer Behaviour.
December 24, 2020
How can Harley-Davidson sustain and enhance its competitive position?
December 24, 2020

Please respond to the following:


  • From the second e-Activity, assess the marketing and pricing strategies, for example rebates, to determine the goal(s) of the marketing and pricing strategies for one of the companies you researched. Make one recommendation for changes that the company should make to better maximize profits.
  • The Internet has made shopping for airline tickets efficient for the consumer. As a result, the industry overall is price sensitive. Suggest how the airlines can maximize profits while avoiding price wars.