How can Harley-Davidson sustain and enhance its competitive position?

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Paper 001

Harley Davidsons Study In Terms Of Strategy Management

1.         Identify Harley- Davidson’s strategy and explain its rationale

2.         Compare Harley Davidson’s resources and capabilities with those of Honda.

What does your analysis imply for Harley’s potential to establish cost and

differentiation advantage over Honda?

3.         What threats to continued success does Harley-Davidson face?

4.         How can Harley-Davidson sustain and enhance its competitive position?

Paper 002

Harley Davidson Strategy

Problems

Slowing Domestic Growth

Untapped Potential in International Markets

Analysis

Industry analysis

Porter’s Five Forces model

SWOT Analysis

Individual Key Success Factors

International Growth

Paper 003

Case 21 Analysis: Harley-Davidson

This case study is about Harley-Davidson, Inc

Five-Forces Analysis

Brief SWOT Analysis

Paper004

Harley Davidson Case Study

Harley-Davidson: At Last

Marketing Mistakes and Successes (such as size, women, quality,….)

Paper 005

Harley Davidson

1. Attitudes represent what we like and dislike with respect to a given object (e.g. a product, a brand, or a service) and help to direct our behavior. To aid in the success of their products, Harley Davidson has tried to change the consumers’ behavior by changing their attitude about the motorcycles.

2. In the 1970’s and 80’s, Harley Davidson was well known among the bike gangs. These gangs became their reference group that consumer’ associated with the Harley Davidson motorcycles. When you would see a Harley Davidson motorcycle you would wonder if the rider was a group member of the Hell’s Angels

Paper 006

Harley Davidson Alternatives

Alternative One

Alternative Two

Alternative Three

Recommendation

Paper 007

Harley Davidson Case Analysis

Paper 008 (Different from Above)

Harley Davidson Case Analysis

DEFINITION OF THE CASE PROBLEM: The Harley Davidson name has been shattered into pieces

CRITICAL ISSUES

ANALYSIS OF THE ISSUES

PROs

CONs

ALTERNATIVE SOLUTIONS TO THE PROBLEM

…etc