Group Influences on Consumer Behavior

What perceived risks are being addressed by the information on this site?
October 29, 2020
The Challenger disaster and groupthink.
October 29, 2020

CONSUMER BEHAVIOUR

Summary Activities

Topic: Group Influences on Consumer Behavior

Part I.

Find two advertisements that use reference groups in an attempt to gain patronage, Describe the advertisement, the type of reference group being used and the type of influence being used. Make a narrative report about it.

Part II. Further Readings Learning Journal

Topic: Diffusion of Innovation Theory

Create a Learning Journal with thesis type format with the following content:

Introduction

Body

Learning Insights

Conclusion

Font size: Arial 12 double space margin: 1.5 “left 1” right top and bottom

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