Topic: Group Influences on Consumer Behavior
Find two advertisements that use reference groups in an attempt to gain patronage, Describe the advertisement, the type of reference group being used and the type of influence being used. Make a narrative report about it.
Part II. Further Readings Learning Journal
Topic: Diffusion of Innovation Theory
Create a Learning Journal with thesis type format with the following content:
Font size: Arial 12 double space margin: 1.5 “left 1” right top and bottom