Explain at least 2 ways used to segment the population.

Consumer Behaviour
December 25, 2020
How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain?
December 25, 2020

Explain why segmentation is important in Marketing and explain at least 2 ways used to segment the population. Explain the concept of brand positioning (include strategies tobe effective).