Develop a value proposition, the value delivery system, and the touch points your customer will encounter.

Choose a real-world process.
December 25, 2020
What changes to the international market do you anticipate over the next five years?
December 25, 2020

Now that you have selected a product, target market, and explored the industry it's time to think about how you will communicate value to that market. For this piece of your project provide the following:

  • Develop a value proposition, the value delivery system, and the touch points your customer will encounter.
  • Develop two customer relationship management programs you might use. For example some firms use rewards programs as part of their customer relationship program.

Your assignment should be 3-4 pages, proofread for correct spelling, punctuation, and grammar. Be sure to cite your sources per APA formatting