Pick a restaurant, store, or business establishment in your town that is struggling to meet its targets and provide an introduction and background of this business. Imagine that they have a database of 2,500 customers with a designated marketing budget of $5000 to drive 4th quarter sales.
Design a Marketing campaign using the following tools:
Data base marketing
Direct Response Marketing –
Consumer Promotions –
Contests and Sweepstakes
Sponsorship and Event Marketing
Corporate Social Responsibility