Describe the three most important rules of media buying and why they apply to your client.

Why do you think age discrimination is so commonplace? How does the ADEA address this discrimination?
February 6, 2021
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Media Buying

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client. The paper

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