Lego Fails to Click in the U.S.”, Chaudhuri, March 10
1. What do you think it takes to maintain sales growth in the toy industry?
2. Briefly describe at least two factors you think that may be contributing to Legos lack of growth in the U.S. toy market.
3. Describe a marketing research method you think Lego should deploy to better understand kids and how they want to play.
“McDonalds Decides to Embrace Fast-Foot Identity”, Jargon, March 1
4. What strategies has McDonalds been trying in the last few years? Why?
5. In your own words, describe McDonalds new, current strategy.