1, Consumers learn from product choice, purchase, use, and disposal. Do consumers always learn everything correctly about products? Do they always follow directions?
2, Describe a product that is successful and a product that is failing due to poor consumer learning.
3, How do consumers dispose of products? Are there differences in age, gender, ethnicity/race etc, and/or types of products and method of disposing?
4, What are the implications for marketers?