Customer Loyalty and Retention.

What policies or programs have employers adopted to combat workplace substance abuse?
November 27, 2020
Determine how each system can play a critical role in managing value chains.
November 27, 2020

Subject: Customer Loyalty and Retention

Deadline:

Format: APA

Number of sources: 1

Number of pages: 1

Spacing: double spaced

Topic: Standards for Customer Service

Details: Competency
Identify and define standards of good customer service.

Scenario

You have recently been hired as the new Customer Service Manager for a small recreational vehicle dealership. The dealership prides itself on word of mouth marketing and being “family” orientated. As the new Customer Service Manager, your role is to oversee a new initiative for building the customer service database through a new customer relationship program.

Instructions

You have been asked by leadership to create a report outlining the new customer relationship program for the dealership. With customer satisfaction being the primary goal for repeat business, you have been tasked with addressing the following in your report:

Define a Standard of Customer Service for the RV dealership.
Evaluate the five needs of customers (service, price, quality, action, and appreciation) and their significance to the dealership’s customer service standards.
Analyze techniques for exceeding customers’ expectations and detail how each technique could be used in the dealership’s Standards of Customer Service initiative.

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