Consumer Behaviour.

“The law of Pragnanz was used by the Gestalt psychologists as an overriding principle in their explanation of perception, learning, memory, personality, and psychotherapy”
December 25, 2020
Explain the pros and cons of using dangerous sports in the marketing campaign.
December 25, 2020

New Product Development

  • Think of a new product you recently purchased or used, or an ad for a new product.
  • Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products.
  • Do you believe your new product will be among the few new product ideas that are truly successful?
  • Why or why not?