Consumer Behaviour.

Consumer Behaviour
December 25, 2020
How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain?
December 25, 2020

Explain how situational factors are likelyto influence the degree of consistency between attitudes andbehavior.  Because attitudes are learnedpredispositions to respond, why don’t marketers and consumerresearchers just measure purchase behavior and forgetattitudes?