October 30, 2020
How can these data be used to identify how the customers view and use Vegemite?
October 30, 2020

Subject: Communications


Read This First

Format:      The paper should be typed; font size 12; 1” margins on all sides; double spaced throughout; follow the section headers given below

Length:      Introduction: Max. 1-2 pages; Literature Review: 2-3 pages. Research Design: Max. 2-3 pages; Data Analysis and Interpretation: 1-2 pages; Conclusion and Implications: 1-2 pages.  paragraph; Hence 7-12 pages total length should be the longest paper possible (excluding title page, references and appendices).

Content:     See below for specific guidelines.

Grading criteria: You should develop a good rationale for your study (based upon altering/improving one previous research paper and a strong idea); show a good grasp of the difference between discovery/interpretive/critical paradigms, appropriate methods, strong data, and validity in the design of your study.

To simplify the research proposal and to get the deepest learning I am only allowing people to use interviews (semi-structured or in-depth), focus groups, and ethnography as the qualitative research methods employed and surveys and content analysis as the quantitative methods.  Any of these methods can be used from the discovery, critical or interpretive paradigms. You must have a compelling reason to want to use other research methods and they must be approved by me if you wish to use alternative methods.

Overview of components of final Research Proposal:

  1. Title Page
  2. Introduction
    1. Research Topic
    2. Research Purpose
    3. Locating oneself as a Researcher
    4. Significance of the Research Topic
    5. Guiding Research Questions
  3. Literature Review
    1. Context
    2. Conceptual Framework
  4. Research Design
    1. Sampling
    2. Methods of Data Collection
    3. Ethical Considerations
  5. Data Analysis and Interpretation
  6. Conclusion and Implications
  7. References
  8. Appendices


Research Proposal Part I (10%)

  1. Title and Title Page

Follow APA conventions

  1. Introduction, Research Topic, Research Purpose, Locating the self as Researcher, Significance of the Research Project, Guiding Research Questions
  • Note that these elements can be presented in any order that makes sense.
  • Introduce the general topic or area of interest of your research. Provide some brief social or historical context if necessary. Explain why it is an important topic for research. Identify who will benefit from this research.
  • Explain how you became interested in this topic or issue and how you are “invested” in this topic. That is, “locate” yourself in relation to the research topic by including any relevant information about your own social identity. Use the work you have done for the tutorial exercises.
  • Clearly state the claim or research question. And sub questions where necessary.
  • Note: formulating a clear and feasible research question is paramount.
  • The research question should be narrowly focused and ask “what”, “how”, or “why” about an important topic in communication studies. Do not present a vast research topic as the object of investigation; instead, develop answerable questions.
    • Research questions should not be presented as if the answer were already known. You need to demonstrate that the proposed research will address the question.
  1. Literature Review

Length: 2-3 pages

Must refer to a minimum of 5 peer-reviewed scholarly journal articles or books. At least Two should articulate your conceptual framework and at least Three should deal with the context – substantive problem, issue or questions.

What is already known about this topic from previous research? How will your research build on and extend existing knowledge of the topic? It is important in this section to demonstrate that you have a good knowledge of the literature relevant to your topic and question. I will be looking for a focus in this review of literature that adopts a strong critical (reflexive) perspective. Do not just describe what the paper/papers you have read ‘do.’ Do not just describe what the authors state their results mean (by all means state this, but also try to state whether you agree and why or why not). Throughout the review, look for other interpretations/omissions. Given that your research question will have grown out of a shortcoming in the current research (most likely in just one paper), the purpose of this introduction will be to convince us that this shortcoming is real and needs remediation, and to present other relevant research (if necessary) that supports your interpretation of the problem.  Your conceptual framework hearkens back to your paradigmatic assumptions. For example critical race theory and feminist theory

Research Proposal Part 2 (20%)

  1. Research Design


This section tells the reader specifically how you plan to tackle your research problem and describes in detail your research process.

  1. Sampling

How will you collect your data? Describe your sampling procedure (e.g. snowball sample, convenience sample). What are the details of your specific sample? How many participants/images etc? Are there any demographic characteristics of your sample that are relevant to your research question? Be reflective about the limitations of your sampling procedure. What are its drawbacks? How are the participants going to be chosen and how many are going to be chosen? Is the sample a valid choice for this research project’s goals?

  1. Methods of Data Collection

Here you need to make a convincing case that your specific methodological approach (case study, interviews, ethnography, content analysis, discourse analysis) is the most appropriate for answering your research question. Make an argument that this data collection method or methods fits your research question. Is the method compatible with the purpose? Describe your data collection strategies well and in detail.  Is there any room here to talk about triangulation as a method for ensuring the validity of your methodological approach? Talk about how the research questions inform your actual interview schedule. Refer to your interview schedule as Appendix One and include it as an Appendix.

  1. Ethical Considerations

Explain how you will protect the confidentiality of your respondents. If you are not doing a project that requires research ethics approval describe in detail why you do not. For those projects needing research ethics approval, be as specific as possible as to the steps that you are taking to ensure respondent confidentiality.  Talk about the specific procedures that you took to ensure that proper ethics protocol were followed. Include your consent form letter (to be completed for one of your tutorial assignments) as Appendix 2.


  1. Data Analysis and Interpretation


  1. Data Analysis Procedures

Address the specific procedures and techniques that you will be using in your analysis of the data. Whatever analysis technique you apply (for example grounded theory analysis, content analysis) you need to talk about the technique and how you will apply it to the data. Convince the reader (your tutorial leader) that your data analysis procedures will help you answer your research question. How will you present your data? Tables? Representative quotes from the data? Will it be analytical or descriptive?

  1. Warrants (Validity and Reliability)

What research warrants are being used? Why can you consider that your research findings will be reliable and/or valid?

  1. Conclusion and Implications

What do you think your findings will turn up? What do you think the possible interpretations might be? How do you imagine your research contributing to the knowledge about the research problem you are addressing? What are the important limitations to your study? What are the constraints on your project that will impact the overall generalizability or validity of your research?

  1. References

Provide a full list of references (in APAformat) used throughout the proposal. It is not my intention to make this proposal about digging through research,but you would normally read around your one central paperto make sure you are not misrepresenting anything in your analysis of the issues.

The bibliography can be added to as you proceed through the two parts of developing the final research proposal.

  1. Appendices
  2. You will have two appendices in this assignment. Appendix One is your Interview Schedule. Appendix Two is your Letter of Informed Consent. Depending on whether you need to provide respondents with a list of professional services, you may have an Appendix 3.Appendices

You will have two appendices in this assignment. Appendix One is your Interview Schedule. Appendix Two is your Letter of Informed Consent.  Depending on whether you need to provide respondents with a list of professional services, you may have an Appendix 3.



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