Characteristics of an innovation and how they influence an innovation’s rate of adoption

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Characteristics of an innovation and how they influence an innovation’s rate of adoption

MKT- watch a VIDEO and write a assignment (no more than 2 pages)

Innovation Assignment Student Instructions

This assignment has been developed to help you better understand the characteristics of an innovation and how they influence an innovation’s rate of adoption.

The module includes your instructions, a Youtube video which you are to view, a place to submit your written assignment, and a grading rubric.

Video

View the Youtube video below.  It is a presentation by Pattie Maes, an MIT researcher in the field of Augmented Reality, who discusses how a person’s experience with their surroundings might be augmented with relevant digital information.  (Note: View the initial 25 minutes before the Q & A session begins.)

Sixth Sense – Pattie Maes at USI – https://www.youtube.com/watch?v=qF3F5HY_7SE

Written Assignment

Come up with an idea for a new product that would provide relevant digital information to a person in some situation.  Pattie Maespresented several examples in the video.  Next, clearly explain the benefits your new product would provide to a group of consumers and how it would be better than what they currently use/do.

Finally, discuss how you think the success of your new product would be influenced by each of the five characteristics of an innovation (i.e., relative advantage, compatibility, complexity, divisibility, and communicability).  (Note: Review both Chapter 20 of the Kotler & Keller textbook and the grading rubric as you prepare your written assignment.)

Your written assignment should be no more than 2 pages long, not including any citations.  Your written assignment should reflect proper grammar, spelling, and style.  Any source citations should use APA formatting.

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