What challenges did single origin sourcing introduce to inventory and supply chain management? How can a business person like Shawn Askinosie balance his desire to support and promote farmers (or others in the supply chain) and his need to run an efficient business?
Askinosie is one of thousands of startups in recent years that have a mission component of their business model. Find an example of another business that has pursued a product or service path in which the social or environmental element is top priority. What challenges do you think that business will face that are similar or different from those Askinosie faced? Support your answers with research.