The focus of this project is to apply consumer behavior concepts to a marketing strategy that will increase customers in your organization. You can either create a fictitious company or use a company with a product that you are familiar with. The first part of this project is to create a marketing message to attract and sustain consumers in your organization, the second part of the project is to create a specific message that can be delivered on social media using an opinion leader.
Create a marketing message to attract and sustain consumers in your organization.
The paper should be 4–5 pages in length, plus a 1-to-2 minute PowerPoint presentation of 5slides.