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How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain?
December 25, 2020
Compute the point price elasticity of demand when P = 10.
December 25, 2020

Find and explain two advertisements that illustrate each of thefour motivational functions of attitudes (i.e.,utilitarian function, ego-defensive function, value-expressivefunction and knowledge function. Total eight examples). List outall the advertisements. Describe how each advertisement in either reinforces an existingattitude or is aimed at changing an attitude. Attached