How does the retailer either reduce risk perceptions or enhance risk perceptions with respect to the featured product or the shipping and payment options?

Identify some product categories where the approach has been used to the advantage of the marketing organization.
December 24, 2020
PowerPoint presentation.
December 24, 2020

Visit a retail website (e.g.,Staples.com (Links to an external site.),HotTopic.com (Links to an external site.)orBarnesandNoble.com (Links to an external site.)) and carefully examine the description and information provided about one of the featured products. Also, read the site’s descriptions of shipping and payment options. What perceived risks are being addressed by the information on this site? How does the retailer either reduce risk perceptions or enhance risk perceptions with respect to the featured product or the shipping and payment options?

This is a type-written paper of no more than five pages double-spaced, and a 1-to-2 minute PowerPoint presentation, 5-8 slides, that summarizes your findings.

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