Apply consumer behavior concepts to a marketing strategy that will increase customers in your organization.

How does the retailer either reduce risk perceptions or enhance risk perceptions with respect to the featured product or the shipping and payment options?
December 24, 2020
How do these techniques differ from age group to age group?
December 24, 2020

The focus of this project is to apply consumer behavior concepts to a marketing strategy that will increase customers in your organization. You can either create a fictitious company or use a company with a product that you are familiar with. The first part of this project is to create a marketing message to attract and sustain consumers in your organization, the second part of the project is to create a specific message that can be delivered on social media using an opinion leader.
Create a marketing message to attract and sustain consumers in your organization.
The paper should be 4–5 pages in length, plus a 1-to-2 minute PowerPoint presentation of 5slides.

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