Article Review

Explain the concept of brand image and brand equity for Red Bull.
December 12, 2020
Are they primarily clinical? Financial? Operational?
December 12, 2020

Review the article Inside Amazon Go, a Store of the Future (Links to an external site.), and watch Introducing Amazon Go and the World’s Most Advanced Shopping Technology (Links to an external site.).

In your initial post,

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Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effectively and efficiently manage its stores.
Your explanation can be around one specific example of a grocery item.
Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees’ productivity, enhance corporate profitability, and, above all, create customer loyalty.
If Amazon Go decides to expand globally and even dominate a domestic market, would they need to acquire information through direct perception? Why or why not?
Take into consideration both the Xbox and TOMs examples in the text.
Your initial discussion post should be 250 words. You must use two credible articles to support your analysis. Cite your textbook and any other sources used to support your ideas.

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