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Write a review of the article addressing the following elements.
Identify the article, its author, and publication, and briefly summarize the purpose and content of the article. Provide a formal reference entry for the article using current APA format.
Compare and contrast the article’s content with the readings from the course text.
Analyze how the article’s information and findings can be applied in today’s organizations to improve logistics management performance.
Evaluate the reliability and validity of the article using critical thinking and rational analysis of its content, logic, author credentials, and purpose. Justify your conclusions and make a concrete recommendation to others in the class about whether or not they should read the article.
Article: Russo, I., & Confente, I. (2017). Customer loyalty and supply chain management : Business-to-business customer loyalty analysis. Retrieved from https://ebookcentral.proquest.com
Book: Bowersox, D., Closs, D., & Cooper, M. B. (2013). Supply Chain Logistics Management (4th ed.). New York: McGraw-Hill/Irwin.

 

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