After viewing the slideshow in “Video Lecture: 50s Style Popular Culture”, please develop a discussion post that answers the following:
As we have seen the late-1940s and 1950s was the Era of the Baby Boom. Following the years of the Great Depression and then World War II, Americans sought security and comfort through new technologies and products; by “keeping up with the Jones’s”. Advertisers after World War II flooded the media of the day with ads for new products and new uses for old products as well as images of the “traditional family life” under so much pressure post-war.
In your post for this discussion, please answer the following questions:
– If advertising is about shared ideals and fantasies, then what do they say about the role, or the place of men, women and children in the society of the time?
– How different is more-modern advertising today than it was back in the 50s?