Healthcare Project Assignment | Essay Help Services

Research Paper Proposal Assignment | College Homework Help
June 15, 2020
Cause and Effect: “One Art” by Elizabeth Bishop Assignment | Cheap Essay Services
June 15, 2020

Select one of the following health care organization to be the focus of your Final Project. Your selection can be within any type of health care organization and should reflect an actual opportunity available for change in your local community or state.
Hospital
Physician Practice
Outpatient Clinic
Long-Term Care Facility
Other Health Care Organization of Your Choosing
Select one of the following project types for marketing consideration. The bullets below are intended to help guide your selection process and interest and are not prescriptive.
Marketing of a new specialty unit (OB, Psych, Outpatient, Bariatric, or other)
Marketing of a new community outreach program (i.e. HIV testing)
Marketing of a new service (Family planning)
Marketing of a new product (DaVinci Robot)
Review Chapter 15 of your textbook, “Marketing Planning” for guidance on developing a marketing plan.
Note: This Assignment is not intended for you to select one of the project types in order to apply a blanket marketing approach. The purpose of this Assignment is to generate a thought process about new marketing opportunities in existing settings.

Part 1: Executive Summary and Marketing Plan (5-Pages, 150 Points)
Create a written document that includes the following:

Don't use plagiarized sources. Get Your Custom Essay on
Healthcare Project Assignment | Essay Help Services
Just from $13/Page
Order Essay

Executive Summary (2-pages) that explains why the organization and project type were selected along with a justification of the importance of this effort.
Marketing Plan (3-pages) that will be used to communicate key opportunities to the Board of Directors. Your marketing plan should reflect your selected organization and project type and may contain a variety of the following components:
Specific goals and SMART objectives
Detailed explanations of product, price, place, and promotion of the project type chosen
Supporting information for this initiative (For example, this may include information on the market audit, target audience, and demographics).
Marketing strategy and business communication standards to be used
Assessment of due diligence (any operational, financial, or human resources requirements needed to implement the plan)
Description of any benchmarks from other competitors or industries
Specific marketing actions
Specific explanations of necessary budget, revenue, and staff
Limitations to implementing the plan

RESOURCES-MUST BE UNDER 5 YEARS OLD -HELP CASE STUDIES FOR PLAN
https://services.hbsp.harvard.edu/api/courses/574105/items/515052-PDF-ENG/sclinks/f0b8b876abae7af1d52779387cfe5fde

https://services.hbsp.harvard.edu/api/courses/574105/items/515102-PDF-ENG/sclinks/5d5918d9cba039b8ed03fda35d2ab773

Thomas, R. K. (2015). Marketing health services (3rd ed.). Chicago, IL: Health Administration Press.

Chapter 15, “Marketing Planning” (pp. 417–432)

https://class.waldenu.edu/bbcswebdav/institution/USW1/201970_27/MS_MMHA/MMHA_6800_WC/readings/USW1_MMHA_6800_HLTH_8800_week10_nemis-white.pdf
https://class.waldenu.edu/bbcswebdav/institution/USW1/201970_27/MS_MMHA/MMHA_6800_WC/readings/USW1_MMHA_6800_HLTH_8800_week10_nemis-white.pdf

                                                                                Place Order