Develop a Multi-faceted Marketing Assignment | Essay Help Services

Emerging Interest Assignment | Custom Assignment Help
June 13, 2020
Works Of Art Assignment | Online Assignment
June 13, 2020

A team of 3-4 students will develop a multi-faceted marketing communications and public relations plan for an organization, event or athlete. The goal is to incorporate the strategies, tactics and insights learned in the course. The plan should be comprehensive and detailed enough so that, if someone new picked up the plan, it could be implemented immediately. THINGS TO THINK ABOUT WHEN COMPLETING PLAN:Analysis: Analyze the content of the client … and scan the environment in which it does business …Research the subject and environment … What is your principal PR strategy and how will you implement it … What are some key elements/issues that are specific to your situations … What vehicles will you use to communicate … What is your message …What are your target audiences … Do you know your media
.PRESENTATION: At the last class period, you and your partner/team will present your plan.Ten Items in Marketing Communications Plan – should be a PowerPoint document1. Overview (include the message you want to communicate; how you will build the brand)2. SWOT analysis3. Strategic considerations (an analysis of the current situation, the current landscape)4. Communication goals (goals are general directions, somewhat vague, not specific enough to be measured)5. Communications objectives (objectives are specific and measurable)6. Strategic recommendations (individual strategies that can help resolve the issue)7. Public relations tactics (a minimum of eight tactics; exactly what communications initiatives you propose)8. One integrated PR campaign idea (incorporating PR, CR, and social media)9. One publicity eventa. Separate from your specific publicity ideas. Something that needs set-up, development and/or theme-oriented, to garner publicity10. Media list – 15 media contacts, detailed info (name, position, phone, email, address)

 

Don't use plagiarized sources. Get Your Custom Essay on
Develop a Multi-faceted Marketing Assignment | Essay Help Services
Just from $13/Page
Order Essay
                                                                                Place Order