As discussed in Module 2 and Module 3, Walmart’s generic strategy is cost leadership and its low cost has become a sustainable competitive advantage. Conduct your own research and discuss how Walmart achieved this low cost competitive advantage.
Meet all of the four criteria:
• Answer is clear and legible;
• Answer has sufficient depth to answer the question (more than
• Answer incorporates marketing concepts/theories and uses
specific marketing examples to support the response;
• APA citations are provided and are adequate.