Introduce the subject – AT&T merger with Time Warner
Background – Build goodwill. Who is AT&T? What do we do value to the audience (everyone in the stakeholder universe) – Ethos focused
How did AT&T start, what market was it in, where is it now?
What does AT&T offer? What value does it provide to customers
Building Ethos – Credibility, contributions to the community, employment track record, compliant with regulations
Growth and Expansion – Markets, subsidiaries, profitability